Marketing – INSIGHTS

Content marketing – how to explain it to your business colleagues

Explaining content marketing to your colleagues, especially those outside sales and marketing reminds me of the old fable about the blind men and the elephant.

Content | Copywriting

Ten reasons why blogging isn’t dead

Here we go again, another article about the death of blogging. But the suggestion that you shouldn’t be writing news-style updates for your website on a regular basis misses the point.

Content | How-To | Strategy

Research: Tricks and tips for business-to-business marketing

Research is a non-stop exercise. Especially in business writing where you need to stay on top of current events to remain an expert in your field.