Variety is the spice of life. One of the best things about being a business technology writer is the range of subjects you get to investigate. Every white paper, case study or brochure uncovers a wealth of fascinating facts and data. It’s a bit like having a crystal ball that can see five years into…
How can you stand out from the rest of the blogging crowd? Becoming an expert in your chosen field is naturally top of the list. The ability to deliver great copy to deadline is also up there. But you can also add value by including all the elements that make it easy to publish a…
You know that digital content is at the heart of your marketing strategy, but actually creating it can be overwhelming. The right business writer can be the difference between your brand or product taking off to new heights or landing a belly-flop.
We are all writers, thanks to computers and keyboards and good old-fashioned pen and paper. But let me qualify that statement: We all think that we are talented writers. But what does writing have to do with successful leadership?
Explaining content marketing to your colleagues, especially those outside sales and marketing reminds me of the old fable about the blind men and the elephant.
What can we learn about copywriting from songwriting? Quite a lot it turns out. A hit song reveals much about the importance of the demo, the draft, and why less is nearly always more.
Here we go again, another article about the death of blogging. But the suggestion that you shouldn’t be writing news-style updates for your website on a regular basis misses the point.
I take a lot of photographs. Some of my pictures are quite good. The best ones get hundreds of Instagram likes. I have a good enough smartphone and an ageing but serviceable DSLR.
But I’m not a photographer.
Great. You’ve finished the first draft. Now comes one of the hardest parts, checking your own copy. A quick warning. There’s more to this than simply going through the text for spelling and grammar, although this is obviously critical.
If you’re a business writer, journalist or novelist, you’ve probably experienced writer’s block—all while trying to avoid a mountain of social media and Slack notifications piling up on your home screen. Fortunately there are plenty of good habits that can help you stay productive